Small business owners who have just begun their SEO campaign will
find that there is no end to the depth and complexity inherent in search
engine optimization. Many companies try to take a do-it-yourself
mentality to SEO implementation that ends with them sloppily stringing
together popular search terms or stuffing keywords on contextually
irrelevant web pages. Some businesses implement SEO so poorly that, in
some instances, Google may disregard their website as a spam site. The
result is a significantly low ranking that will make the business show
up in only the most specific term searches.
Starting or running a start up company presents many challenges
for entrepreneurs no matter what the service or product. The last thing
CEO’s may consider is their Internet marketing strategies or Brand
management. In addition, most likely that is not their area of
expertise nor do they have the time to implement the tasks required to
gain the valuable exposure required.
Improperly-handled SEO campaigns are increasingly common these days,
but it is not a fate that need befall all small businesses. It is always
recommended that a company turns to a top SEO agency when approaching
any search engine optimization project. Once a marketing firm has been
selected, then the business will be able to run a successful SEO
campaign. However, it’s important to bear in mind that there are several
key points that should always be kept in mind when approaching SEO.
1) Identify your Intended Audience
The first step in any SEO campaign should always be determining who
the intended audience of your good or service is. While it’s easy to
simply focus on your business as the driving force behind your SEO
operations, it always helps to be a more specific in your approach. By
selecting a certain product as the core keyword of your campaign, you
will be able to attract more traffic than otherwise.
2) Expand your Keyword Focus
Although your focused keyword may not have a hundred and one uses,
you should always try to be as forward thinking as possible when
considering other optional keywords. Sometimes the search term that
Google looks for may not be the same one that you would have typed when
looking for it yourself. You should always do research to find other
ways that web surfers may try to look up your product or service.
3) Refine your Website’s Page-to-Page Connectivity
A well-designed website is one that funnels users from page to page
effortlessly. By interlinking your site so that relevant pages connect
to one another, you’ll find that even the less visited branches of your
website will see more traffic. As a result, you can expect your website
to have better domain authority and, as a result, a higher place among
the search engine rankings.
4) Keep your Keywords Dynamic
Even if a particular keyword has generated a lot of traffic during
the course of your SEO campaign, don’t let that prevent you from cycling
your keyword focus. Search trends change as much as social ones do, so
there’s never a guarantee that one term will consistently prove
fruitful. Always be on the lookout for other applicable keywords that
may bring traffic to your website.
5) Establish your Business on Social Media
Social media work has become an increasingly popular way to generate
long term website traffic. These days, many SEO agencies focus a lot of
their attention on establishing a follower base for their clients. As
the number of people following your company continues to increase, so
too will the potential customers that may frequent your business’ site.
No matter how big or small your organization may be, you can never have
enough Facebook or Google+ followers.
6) Go Where the Competition Isn’t
While it is important that your company builds a significant social
presence on the more popular networks, it’s always a smart move to look
for alternative sites on which to make your business known. As anyone in
the SEO community can tell you, there are several up-and-coming social
networks that have yet to be capitalized on. In addition to establishing
yourself on Facebook or Twitter, consider also extending your social
media campaign to sites like Pinterest as they become available.
7) Constantly Create Original Content
Increasing your company’s web traffic and domain authority is only
the first step in your SEO campaign. While some SEO agencies may focus
entirely on getting potential customers to your site, giving users a
reason to stay on your website is going to be vitally important.
Original content, such as a weekly blog or community activities, can go a
long way towards capturing an audience and convincing them to continue
interacting with your site until a sale is made.
8) Consider Pay-Per-Click as a Way to Create Site Traffic
While the service that PPC companies provide may not be as attractive
as the long term solutions of most SEO practices, that doesn’t mean
they aren’t useful. PPC advertisements have been a decent way to drive
site traffic volume for over a decade. Should you feel your monthly
analytics aren’t showing the numbers you want to see, consider
supplementing them with PPC work.
9) Patience is Key
Even when employing the most methodical and well-run SEO or social
media campaign, one has to keep expectations manageable. Yes, search
engine optimization and other SEO practices can lead to dramatically
improved site traffic and search engine rankings, but they do take time.
After having built up momentum and established your company as a
significant online presence, your website’s analytics will rise sharply.
However, getting there may sometimes take a month or two. One should
always keep this in mind throughout the duration of the campaign.
10) Always Stay in Contact with your SEO Firm
By keeping a close working relationship with your SEO agency, you and
your business will be able to reap a number of benefits. Aside from
having a greater degree of control over the details of your campaign,
you will also be briefed on any setbacks or major developments as they
occur. As a result, your optimization and social media work will go
without a hitch, and you’ll be able to fine tune the particulars of the
campaign as you see fit.
Authors searchenginejurnal
Authors searchenginejurnal
